Autonomous B2B coffee sales

Your roastery.
Always selling.

RootCup is an AI agent that works 24/7 on your specialty coffee wholesale — finding new restaurant and hotel clients, monitoring reordering cycles, and keeping every B2B relationship warm so your coffee sells itself.

24/7 Autonomous outreach
More B2B conversations
Zero Extra headcount needed

Not a CRM. Not a directory.
A dedicated sales agent.

Most specialty roasters grow wholesale through Instagram DMs and blind luck. RootCup changes that. One AI agent handles the entire B2B lifecycle — from first outreach to reorder reminder — while you focus on roasting.

Autonomous prospecting

Monitors new restaurant and hotel openings in your region. Identifies ideal B2B fits based on coffee program stage, cuisine type, and foot traffic. Sends first contact without you lifting a finger.

Relationship monitoring

Tracks every client's purchasing patterns, seasonality shifts, and reordering timelines. Sends personalized check-ins and reorder prompts before the gap even appears.

Warm handoffs

When a lead is hot, you get a Slack ping with the full context — what they serve, their current supplier, your conversation history. You close. The agent did the homework.

From first contact to recurring order

01

Connect your roastery profile

Tell us your sourcing origins, roast style, certifications (organic, fair-trade, direct trade), and target client types. The agent learns your brand voice and uses it in every outreach.

02

AI maps your territory

We identify every relevant restaurant, hotel, cafe, and office in your service area — then filter by signals that indicate B2B coffee investment: recent kitchen renovations, new openings, changing ownership, menu expansions.

03

Outreach runs 24/7

Hyper-personalized emails and LinkedIn messages — referencing their menu, their vibe, their current supplier. The agent follows up, answers objections with your approved talking points, and schedules calls on your calendar.

04

You own the relationship

Hot leads hit Slack or email with full context. You do the cupping, close the account, set up recurring orders. The agent handles everything from first touch to first reorder reminder — then starts the cycle again.

What changes when an AI works your pipeline

10+ hours saved per week on manual outreach and follow-up
2-4 weeks to first qualified B2B conversation from cold start
35% average reduction in client churn via proactive reordering
Every account warm-tracked, even the ones too small to hire a rep for

Great coffee deserves
a great pipeline.

Stop relying on luck and relationships you don't have time to maintain. Let an AI agent do the work your roastery headcount can't justify — so your single-origin Kenyan makes it onto every hotel breakfast menu in your city.